Transforming Sales Operations: A Success Story with SanLucar Vertrieb Deutschland
SanLucar Fruit S.L. is a global leader in the fresh produce sector, employing over 4,000people from more than 30 different nations. Offering a variety of more than 100 premium fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the retail market in Germany, Austria, The Netherlands, Poland, Belgium, Sweden, Far and Middle East, and Canada. The portfolio also includes smoothies, freshcuts, flowers & plants, and olive oil. The company emphasizes quality and sustainability, building strong partnerships with farmers and suppliers to ensure that only the best products reach consumers.
The Challenge
Managing their extensive customer base across Germany, SanLucar faced challenges in streamlining sales activities, tracking performance, and documenting interactions with their numerous retail partners in the country. Their previous processes were time-consuming and relied heavily on manual reporting, which limited real-time insights and overall productivity.
The Solution
To address these challenges, xalution developed and implemented a custom solution for SanLucar using Microsoft PowerApps and Microsoft Power BI designed to meet the specific needs of SanLucar’s sales team. The solution streamlines the management of Point of Sale (PoS) activities, enabling their district managers and regional managers to efficiently plan, execute, and document customer visits.
Key Features of the Solution:
- Optimized Route Planning: The sales team can now plan their visits more efficiently, ensuring maximum productivity during each customer interaction.
- Mobile Data Entry: With mobile access, team members can record assortment listings, visit reports, and capture photo documentation in real-time, directly from customer locations via their mobile devices.
- Real-Time Reporting: Integrated reporting via Power BI generates automatic weekly, monthly, and annual performance reports, providing clear visibility into key performance indicators (KPIs) such as distribution and shelf space.
The Results
With the implementation of this new system, SanLucar has improved its sales operations and is now benefiting from a tailored solution designed for the future. SanLucar’s Field Service team now has enhanced capabilities to track and manage customers on-site, enabling more effective customer engagement. Management now has access to real-time, data-driven insights into sales activities, allowing for informed, data-driven decision-making.
Customer Feedback
“Collaborating with xalution has been a constructive and efficient experience. They listened closely to our needs, adapted quickly to new requests, and worked with us to develop the right solution. Their expertise and responsiveness stood out throughout the process.
We now have all our processes integrated into one single, streamlined system that perfectly aligns with our workflows based on the Microsoft Power Platform. This enables us to work more effectively, make informed decisions in real time, and stay ahead in a competitive market, improving how we respond to customer needs.”
– Dominik Wehner, Commercial Director
Team Insights
“This project highlights our focus on working closely with clients to create solutions that fit their needs. We’re looking forward to seeing how SanLucar uses this technology to improve their operations,” said Tobias Endl, CEO at xalution.
Future Outlook
The collaboration between SanLucar and xalution continues to evolve. Future updates will include:
- Advanced tracking of promotions
- Enhanced communication tools for the sales team
- Further automation of recurring tasks
- Intelligent tour planning using predictive and real-time location and traffic data
These improvements will help SanLucar stay ahead in the competitive fresh produce market, strengthen its presence, and better respond to changing customer demands. The solution has been successfully implemented in Germany, with plans for rollouts to additional countries already underway.
This project showcases the power of tailored digital solutions to address complex business challenges, delivering measurable results and long-term value for our clients.